{"title":"The Strength Builder","description":"\u003cp\u003e\u003cstrong\u003eReady to build? Here's your starting line-up.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBased on what you've got and where you're headed, this is the kit we'd put in your corner. Start with the essentials. You can always add plates later.\u003c\/p\u003e","products":[{"product_id":"dkn-rubber-hex-dumbbells","title":"DKN Rubber Hex Dumbbells","description":"Get the results you want from your workouts with the DKN rubber hex dumbbells. Their quality hexagonal design prevents them from rolling away when not in use and the pinned cast iron rubber encased heads help to reduce noise and damage when placed on the floor for more pleasant workouts both at home and during light commercial use. Tone up your muscles, improve your strength and perform a wide range of effective drills and exercises with these excellent workout tools that are suitable for all users. The dumbbells are robust and durable, easy and comfortable to grip thanks to their ergonomically contoured and knurled handles, and made to last and withstand your exercise sessions.","brand":"DKN","offers":[{"title":"2 x 2kg","offer_id":39863392501958,"sku":"SFIT-P-20282","price":8.0,"currency_code":"GBP","in_stock":true},{"title":"2 x 4kg","offer_id":39863392600262,"sku":"SFIT-P-20284","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"2 x 6kg","offer_id":55423052185986,"sku":"SFIT-P-20286","price":24.0,"currency_code":"GBP","in_stock":true},{"title":"2 x 8kg","offer_id":39863392764102,"sku":"SFIT-P-20288","price":32.0,"currency_code":"GBP","in_stock":true},{"title":"1 x 12.5kg","offer_id":56702524195202,"sku":"SFIT-P-20291","price":10.0,"currency_code":"GBP","in_stock":false},{"title":"1 x 15kg","offer_id":56702524227970,"sku":"SFIT-P-20292","price":10.0,"currency_code":"GBP","in_stock":false},{"title":"1 x 17.5kg","offer_id":56702524260738,"sku":"SFIT-P-20293","price":10.0,"currency_code":"GBP","in_stock":false},{"title":"1 x 20kg","offer_id":56702524293506,"sku":"SFIT-P-20294","price":10.0,"currency_code":"GBP","in_stock":false},{"title":"1 x 22.5kg","offer_id":56702524326274,"sku":"SFIT-P-20295","price":10.0,"currency_code":"GBP","in_stock":false},{"title":"1 x 25kg","offer_id":56702524359042,"sku":"SFIT-P-20296","price":10.0,"currency_code":"GBP","in_stock":false},{"title":"1 x 27.5kg","offer_id":56702524391810,"sku":"SFIT-P-20297","price":10.0,"currency_code":"GBP","in_stock":false},{"title":"1 x 30kg","offer_id":56702524424578,"sku":"SFIT-P-20298","price":10.0,"currency_code":"GBP","in_stock":false},{"title":"2 x 3kg","offer_id":39863392567494,"sku":"SFIT-P-20283","price":16.49,"currency_code":"GBP","in_stock":false},{"title":"2 x 5kg","offer_id":39863392633030,"sku":"SFIT-P-20285","price":22.49,"currency_code":"GBP","in_stock":false},{"title":"2 x 7kg","offer_id":39863392731334,"sku":"SFIT-P-20287","price":31.0,"currency_code":"GBP","in_stock":false},{"title":"2 x 9kg","offer_id":39866240925894,"sku":"SFIT-P-20289","price":38.99,"currency_code":"GBP","in_stock":false},{"title":"2 x 10kg","offer_id":39863392239814,"sku":"SFIT-P-20290","price":43.99,"currency_code":"GBP","in_stock":false},{"title":"2 x 12.5kg","offer_id":56702524457346,"sku":"SFIT-V-DKN-2x12.5-RbrHexDmbl","price":10.0,"currency_code":"GBP","in_stock":false},{"title":"2 x 15kg","offer_id":56702524490114,"sku":"SFIT-V-DKN-2x15-RbrHexDmbl","price":10.0,"currency_code":"GBP","in_stock":false},{"title":"2 x 17.5kg","offer_id":56702524522882,"sku":"SFIT-V-DKN-2x17.5-RbrHexDmbl","price":10.0,"currency_code":"GBP","in_stock":false},{"title":"2 x 22.5kg","offer_id":39863392403654,"sku":"SFIT-V-DKN-2x22.5-RbrHexDmbl","price":99.99,"currency_code":"GBP","in_stock":false},{"title":"2 x 25kg","offer_id":56702524555650,"sku":"SFIT-V-DKN-2x25-RbrHexDmbl","price":10.0,"currency_code":"GBP","in_stock":false},{"title":"2 x 27.5kg","offer_id":56702524588418,"sku":"SFIT-V-DKN-2x27.5-RbrHexDmbl","price":10.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/2773\/3446\/files\/93c6441e800c2f9d92fa9449bf3953c66054425e_dkn_rubber_hex_dumbbells_dkn_rubber_hex_dumbbells_2_x_2kg.jpg?v=1783687652"},{"product_id":"dkn-studio-7400-multi-gym","title":"DKN Studio 7400 Multi Gym","description":"Want to build the perfectly balanced physique without leaving your own home? 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This adjustable dumbbell set expansion offers the same quality and functionality as the basic set, it is supplied as a pair and it can be furtherly expanded with the PowerBlock’s Stage 3 EXP set.","brand":"Powerblock","offers":[{"title":"Default Title","offer_id":39835642560710,"sku":"SFIT-P-504-00115-01","price":199.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/2773\/3446\/files\/84cfe970680b725fc4b6deb630055725bf26b816_powerblock_pro_exp_stage_2_add_on_kit_powerblock_pro_exp_stage_2_add_on_kit_18acba70_9b40_43f6_7969eafc-aa17-463c-bcf7-87cc50262e31.jpg?v=1783413398"},{"product_id":"powerblock-pro-exp-stage-3-add-on-kit","title":"PowerBlock Pro EXP Stage 3 Add On Kit","description":"Designed for efficient muscle building and advanced heavy duty workouts, the PowerBlock Pro EXP Stage 3 add-on kit is the last PowerBlock expansion that increases the weight load to another 70lbs or 90lbs (31.7kg or 40.8kg) per hand with 6 added weight increments. The add on work seamlessly with the Stage 1 and 2, and it simply provides more workout possibilities for the veterans of weightlifting. The EXP stage 3 like the other stages of this adjustable dumbbell set, provides the same functionality and quality with open handle design, as well as the weight selector pin to ensure swift and effortless weight customisation. 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Together with Stage 1 and Stage 2, it will replace 28 pairs of dumbbells and adds 6 additional increments to Sport EXP Stage 2 set (75, 77.5, 80, 85, 87.5 and 90lbs per hand). The add on kit replaces additional 449kg (990lbs) of free weights and guarantees enhanced durability thanks to anti-friction, non-textured paint.","brand":"Powerblock","offers":[{"title":"Default Title","offer_id":39835643478214,"sku":"SFIT-P-PBS90EXP3","price":149.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/2773\/3446\/files\/321ac36322e0b37e0c4b1caeb9e3a5b95eb9dd0b_powerblock_sport_90_exp_stage_3_add_on_kit_powerblock_sport_90_exp_stage_3_add_on_kit_12_529decba-4dcd-4376-91ee-da2eab300cb0.jpg?v=1783413323"},{"product_id":"powerblock-sport-bench","title":"Powerblock Sport Adjustable Weight Bench","description":"The Powerblock Sport bench features five easy-change positions ranging from flat through 30, 45 and 60 degrees to the military position. 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To ensure extra safety during free weight barbell exercises, there are strong square tubes, two robust J hooks with plastic bushing and two adjustable spotter catchers. Excellent for building muscle and developing functional strength, the Power Rack XL has a multi-grip pull-up station for wide and narrow grip exercises including pull-ups, chin-ups, hanging leg raises and hanging knee raises. Plus, to let you target and strengthen upper and lower body muscles, the rack boasts a resistance band attachment and a landmine attachment for an Olympic-sized barbell. To guide you through your workout, the Power Rack XL comes with an inspirational exercise chart created by a certified personal trainer, whilst 6 weight plate storage pegs allow for tidy storage and great organization of your Olympic (2”) discs.  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To make your workout sessions both effective and versatile, there is a multi-position backrest and a 2-position seat, and the bench has a solid steel construction for added safety and durability. To build a balanced and muscular physique use the bench for exercises such as bicep curls, triceps bench dips, chest flys, shoulder press, chest press, back rows, decline push ups and leg lowers. To keep the weight bench in place, there are non-slip feet, whilst a padded seat and back support enhance comfort when exercising. 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Great for a number of exercises including bench and chest presses, reverse crunches, triceps kickbacks, dumbbell pullovers, bench step ups, fly exercises and single arm rows, this versatile bench helps you strengthen your torso, arms, abs, shoulders and core muscles. ","brand":"Viavito","offers":[{"title":"Default Title","offer_id":39835781693638,"sku":"SFIT-P-15128","price":49.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/2773\/3446\/files\/7512c2491e12d478229e39509884d5d2e79942bd_viavito_flat_bench_viavito_flat_bench___matte_427c9eed_2888_49eb_b5c3_b86d0e206cb3_bac95bad-8428-4af2-b7a6-897792b406b9.jpg?v=1783413323"},{"product_id":"viavito-novalift-utility-weight-bench","title":"Viavito Novalift Utility Weight Bench","description":"The Viavito Novalift is a fully-adjustable folding utility weight bench for versatile muscle building and strength training workouts. 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For enhanced comfort and added support, there is a 45mm (1.7”) thick padded seat and back support, whilst double stitched and tear-resistant duraguard vinyl guarantees long-lasting durability, plus, with its space-saving folding design, the weight bench can be folded flat for easy storage under the bed or in the closet.","brand":"Viavito","offers":[{"title":"Default Title","offer_id":39835785560262,"sku":"SFIT-P-97023","price":79.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/2773\/3446\/files\/0167844b709cea521ea128aee164d27fb05cae2c_viavito_novalift_utility_weight_bench_viavito_novalift_utility_weight_bench___main_image_updated_64b8e446-a305-4844-8d32-b66904ffff15.jpg?v=1783413316"},{"product_id":"viavito-st1000-adjustable-squat-stands-with-barbell-spotter-catchers","title":"Viavito ST1000 Adjustable Squat Stands with Barbell Spotter Catchers","description":"The Viavito ST1000 adjustable squat stands with barbell spotter catchers are designed for safe and effective weightlifting sessions. 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They can handle a maximum load of 140kg (308.6lbs) and standard weight plates can be safely stored in between training sessions thanks to the front mounted storage pegs for 1” (2.54cm) weight plates.","brand":"Viavito","offers":[{"title":"Default Title","offer_id":39835794014406,"sku":"SFIT-P-97020","price":129.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/2773\/3446\/files\/e60f2029bf666d00543d18a96a2b6c7bad334380_viavito_st1000_adjustable_squat_stands_with_barbell_spotter_catchers_viavito_st1000_adjustable_bd05cc48-1778-40a5-bba9-fa6590a8a945.jpg?v=1783646634"},{"product_id":"viavito-tg400-fid-utility-weight-bench","title":"Viavito TG400 FID Utility Weight Bench","description":"The Viavito TG400 FID utility weight bench is a great companion for strength training and muscle building workouts. This quality bench has a multi-position backrest and a 2-position seat, both of which can be adjusted. It offers decline, flat, upright (top position 70 degrees) and 5 incline positions to let you target your core, torso, arms, abs, and shoulders, and can be used for a great variety of exercises such as bicep curls, triceps bench dips, chest flys, shoulder press, chest press, military press, back rows, decline push ups, sit ups and leg lowers. The TG400 is designed to help you build a balanced and muscular physique, increase strength and tone the entire body. This robust weight bench can handle a maximum load of 200kg (441lbs) including the user.\n","brand":"Viavito","offers":[{"title":"Default Title","offer_id":39835795816646,"sku":"SFIT-P-97027","price":99.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/2773\/3446\/files\/0f443a9cb0133400800b0f44c66fed6b86beb706_viavito_tg400_fid_utility_weight_bench_viavito_tg400_fid_utility_weight_bench12_2760c4f8-782b-4fe3-8060-abbc3f8c5ec0.jpg?v=1783413520"},{"product_id":"viavito-vx1000-gtr-olympic-barbell-bench","title":"Viavito VX1000 GTR Olympic Barbell Bench","description":"The Viavito VX1000 GTR is a heavy-duty multi-function Olympic barbell bench with a built-in rack and a robust steel frame. This bench can be adjusted to decline, flat, upright (top position 74 degrees) and 6 incline settings thanks to its 3-position backrest and a 4-position seat enabling you to get a great workout. The bench is compatible with 7ft (213cm) standard and Olympic barbells and allows for a variety of exercises including bench press, incline bench press, chest press, shoulder press, incline bicep curl, preacher curl, leg extension and leg curl. An adjustable preacher curl pad is included and a padded 6-roll leg developer enables you to target hamstrings, glutes and quads. Added security during classic barbell exercises is delivered by bar catchers with safety latches.","brand":"Viavito","offers":[{"title":"Default Title","offer_id":39835799421126,"sku":"SFIT-P-97028","price":149.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/2773\/3446\/files\/999964c29a5538781dfb8142f230f0639b37a057_viavito_vx1000_gtr_olympic_barbell_bench_viavito_vx1000_gtr_olympic_barbell_bencha1_2f253c87-e6ff-4465-b8e2-4e96b0444f66.jpg?v=1783413217"},{"product_id":"york-10kg-vinyl-kettlebell","title":"York 10kg Vinyl Kettlebell","description":"The York 10kg Vinyl Kettlebell is great for developing your functional strength, power, endurance, muscle tone, core stability and  balance whilst increasing calorie burn. 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