Privacy & Cookies

Privacy & Cookies
1. Privacy Policy is a retailer of Sports & Fitness equipment, based in the UK. As a GDPR compliant organisation, we ensure that your data is kept safe and secure and is only used for legitimate purposes and is never sold to any external parties.

Additional information on our use of cookies can be found by reading our Cookie Policy set out below.

If you have any concerns or questions regarding your data, please contact us at

2. What Information We Collect
When you visit our website, we record this action and log information such as your IP address, browser type and version and type of device used to access our website. In addition, subject to our Cookie Policy, we store information on your computer related to the visiting and browsing of our website.

When you place an order with us or create an account, we collect and store the information provided to us by you such as your email address, phone number, billing and delivery address, payment details as well as details of the items being ordered.
3. How We Use Your Information acts as a data controller and collects information for the purposes of providing the services requested by our customers as well as marketing optimisation purposes. We use a variety of 3rd party data processors in order to provide you with the services that we offer. These are detailed below:
4. Payment Processing
We use a variety of payment processing providers and share information provided to us by you during the purchase process.
5. Warehouse, Courier & Carrier Technology Providers
To ensure that that we send out the correct items, details of your order are provided to the warehouse management systems in use by our various warehouses.

In order to deliver your orders, we provide our carriers with your contact and address details. In order to generate shipping labels, we use 3rd party providers, with whom we share information provided by you.

Finally, in order to provide us with visibility of the delivery process, we provide details of your consignment to a delivery tracking service that monitors its progress to successful delivery.
6. Feedback Collection
We use a number of 3rd party data processors to make e-mail contact with our customers to request feedback on both their service experience of dealing with as well as the products purchased.
7. Google Analytics & Marketing Services
Our website uses Google Analytics for usage reporting. Google uses cookies placed on your computer as well as details of pages visited, or links clicked on our website to facilitate the building of interest orientated target groups which are made available for the purposes of targeted advertising on other websites as well as Google search.

If you do not want information about your use of our site being provided to Google Analytics, you have the option to install a “deactivation add-on” for your browser. This is available by following this links:
8. Criteo
We use the services of Criteo who provide remarketing services. Anonymous information about your actions or purchases on our website are stored in cookies and these cookies are used when visiting other websites in order to target relevant advertising. If you do not wish to see relevant advertising whilst visiting other websites, please visit and select to opt-out.
9. Facebook
We use ‘Facebook Pixel’ for conversion tracking, analytics and remarketing campaigns. This allows us to understand and deliver ads and make them more relevant to you. The collected data remains anonymous and cannot see the personal data of any individual user. However, the collected data is saved and processed by Facebook who may be able to connect the data with your Facebook account and use the data for their own advertising purposes in accordance with Facebook’s Data Use Policy which you can review by reading

You can opt out of Facebook’s use of cookies and Pixel tracking through settings on your Facebook account.  
10. How Long Is Information Retained For?
In order to comply with HMRC rules and regulations, customer records & order details are retained for a period of 6 years.
11. Your Rights
Under GDPR, you have rights as an individual which you can exercise in relation to the information we hold about you. You can review these right on the following link:

1. Cookie Policy

This is the Cookie Policy for, accessible from - Your continued use of this website is deemed to be giving consent to this policy. Please refer to our Privacy Policy set out above for details of the information that we store about you.  

2. What Are Cookies?

As is common practice with almost all websites this site uses cookies, which are tiny files that are downloaded to your computer, to improve your experience. This page describes what information they gather, how we use it and why we sometimes need to store these cookies. We will also share how you can prevent these cookies from being stored however this may downgrade or 'break' certain elements of the sites functionality.

3. How We Use Cookies?

We use cookies for a variety of reasons detailed below. Unfortunately, in most cases, there are no industry standard options for disabling cookies without completely disabling the functionality and features they add to this site. It is recommended that you leave on all cookies if you are not sure whether you need them or not in case they are used to provide a service that you use.  

4. Disabling Cookies

You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for how to do this). Be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in disabling certain functionality and features of this site. Therefore it is recommended that you do not disable cookies. For more information about cookies and instructions on how to adjust your browser settings to accept, delete or reject cookies, see the website.

5. The Cookies We Set

Navigation Cookies

We use a number of cookies to store details of pages you have visited and details of the site navigation used to traverse the website. These cookies are essential to the correct rendering of pages and displaying correct navigation on each page being viewed.  

Basket & Shopping Cookies

We use cookies to store a reference number with the details of the items that you’ve added to the shopping cart. These cookies are essential to ensure the correct functioning of purchasing functionality of the website.

Account Cookies

We use cookies when you are logged into our site so that we can remember this fact. This prevents you from having to log in every single time you visit a new page. These cookies are typically removed or cleared when you log out in order to ensure that you can only access restricted features (such as your order history) when you’re logged in.

Payment Processing Cookies

We use cookies to store information relating to the payment gateway options being used on the site to complete placing orders.

Attribution Cookies

We use cookies to store information about your visits to our website, including the referral address passed to us by your web browser. These cookies persist across different visits to our website. We use the information in this cookie to help evaluate which of our external marketing activities are resulting in customer orders. This information helps us to minimise our advertising spend and enables us to invest in lower product prices.  

6. Third Party Cookies
In some special cases, we also use cookies provided by trusted third parties. The following section details which third party cookies you might encounter through this site.

Google Analytics

We use Google Analytics on our site to provide insights into the usage and performance of our site. As we sell products it's important for us to understand statistics about how many of the visitors to our site actually make a purchase and as such this is the kind of data that these cookies will track. This is important as it means that we can accurately make business predictions that allow us to monitor our advertising and product costs to ensure the best possible price. If you would like to opt-out of Google Analytics monitoring your behaviour on our site please use this link:  

Affiliate Cookies

Several partners advertise on our behalf and affiliate tracking cookies simply allow us to see if our customers have come to the site through one of our partner sites so that we can credit them appropriately and where applicable allow our affiliate partners to provide any bonus that they may provide you for making a purchase.

Behavioral Advertising & Remarketing Cookies

We work with a number of partners who set cookies when you visit pages on our website. We do this for the purposes of presenting relevant and personalised advertising when you visit other websites that carry advertising from these partners. You can set your preferences across this and all other sites by using the service provided by the Internet Advertising Bureau:  

Social Media Cookies

We also use social media buttons and/or plugins on this site that allow you to connect with your social network in various ways. For these to work the following social media sites including Facebook, Twitter, Google+ and Pinterest will set cookies through our site which may be used to enhance your profile on their site or contribute to the data they hold for various purposes outlined in their respective privacy policies.  
7. More Information
Hopefully, that has clarified things for you and as was previously mentioned if there is something that you aren't sure whether you need or not it's usually safer to leave cookies enabled in case it does interact with one of the features you use on our site. However, if you are still looking for more information or have any questions, please e-mail us at