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Privacy & Cookies

Sweatband.com Privacy Policy

Sweatband.com is a retailer of Sports & Fitness equipment, based in the UK. As a GDPR compliant organisation, we ensure that your data is kept safe and secure and is only used for legitimate purposes and is never sold to any external parties.

Additional information on our use of cookies can be found by reading our Cookie Policy set out below.

If you have any concerns or questions regarding your data, please contact us at privacy@sweatband.com

What Information We Collect

When you visit our website, we record this action and log information such as your IP address, browser type and version and type of device used to access our website. In addition, subject to our Cookie Policy, we store information on your computer related to the visiting and browsing of our website.

When you place an order with us or create an account, we collect and store the information provided to us by you such as your email address, phone number, billing and delivery address, payment details as well as details of the items being ordered.

How We Use Your Information

Sweatband.com acts as a data controller and collects information for the purposes of providing the services requested by our customers as well as marketing optimisation purposes. We use a variety of 3rd party data processors in order to provide you with the services that we offer. These are detailed below:

Payment Processing

We use a variety of payment processing providers and share information provided to us by you during the purchase process.

Warehouse, Courier & Carrier Technology Providers

To ensure that that we send out the correct items, details of your order are provided to the warehouse management systems in use by our various warehouses.

In order to deliver your orders, we provide our carriers with your contact and address details. In order to generate shipping labels, we use 3rd party providers, with whom we share information provided by you.

Finally, in order to provide us with visibility of the delivery process, we provide details of your consignment to a delivery tracking service that monitors its progress to successful delivery.

Feedback Collection

We use a number of 3rd party data processors to make e-mail contact with our customers to request feedback on both their service experience of dealing with Sweatband.com as well as the products purchased.

Google Analytics & Marketing Services

Our website uses Google Analytics for usage reporting. Google uses cookies placed on your computer as well as details of pages visited, or links clicked on our website to facilitate the building of interest orientated target groups which are made available for the purposes of targeted advertising on other websites as well as Google search.

If you do not want information about your use of our site being provided to Google Analytics, you have the option to install a “deactivation add-on” for your browser. This is available by following this links: https://tools.google.com/dlpage/gaoptout?hl=en-GB


We use the services of Criteo who provide remarketing services. Anonymous information about your actions or purchases on our website are stored in cookies and these cookies are used when visiting other websites in order to target relevant advertising. If you do not wish to see relevant advertising whilst visiting other websites, please visit https://www.criteo.com/privacy/ and select to opt-out.


We use ‘Facebook Pixel’ for conversion tracking, analytics and remarketing campaigns. This allows us to understand and deliver ads and make them more relevant to you. The collected data remains anonymous and Sweatband.com cannot see the personal data of any individual user. However, the collected data is saved and processed by Facebook who may be able to connect the data with your Facebook account and use the data for their own advertising purposes in accordance with Facebook’s Data Use Policy which you can review by reading https://www.facebook.com/about/privacy/.

You can opt out of Facebook’s use of cookies and Pixel tracking through settings on your Facebook account.

How Long Is Information Retained For?

In order to comply with HMRC rules and regulations, customer records & order details are retained for a period of 6 years.

Your Rights

Under GDPR, you have rights as an individual which you can exercise in relation to the information we hold about you. You can review these right on the following link: https://ico.org.uk/your-data-matters/


In order to offer you Klarna’s payment methods, we might in the checkout pass your personal data in the form of contact and order details to Klarna, in order for Klarna to assess whether you qualify for their payment methods and to tailor those payment methods for you. Your personal data transferred is processed in line with Klarna’s own privacy notice.