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Sweatband.com Appoints New CEO, Dean Jackson

May 26, 2022 1 min read
Sweatband.com Appoints New CEO, Dean Jackson

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    We’re excited to announce that Dean Jackson is joining the Sweatband.com family, after being appointed as the new CEO.

    Dean has over 18 years of experience in the sporting goods industry and is joining from his prior role as the UK Managing Director of Nautilus.

    Dean has spent the majority of his time at RFE, where he managed their global expansion, alongside licensee business with Reebok and Adidas.

    This news comes after we (Sweatband.com) gained the backing of the global fitness giant, Dyaco International, in December 2021, by way of a majority shareholding acquisition. The investment strategy is to fuel the growth and expansion of the brand across the UK and internationally.

    As part of the planned growth strategy, Sweatband.com’s founder, Maz Darvish, takes on a new role within the business as Chief Transformation Officer.

    Maz Darvish, Chief Transformation Officer for Sweatband.com, says: 

    “I’m delighted to have the opportunity to be working with Dean. His wealth of experience working with global brands makes this an important milestone in the growth story of Sweatband.com. Dean and I share a common vision for the opportunities ahead for Sweatband.com, its own brands as well as the extended brand portfolio available through our new parent company, Dyaco International.”

    Dean Jackson, CEO of www.sweatband.com, also comments:

    “I feel privileged to announce that I have stepped into the position of CEO for Sweatband.com. Having worked directly with the team behind the scenes for 12 years as a supplier, I feel that I can step in and get the ball rolling right away. My previous experience within the sports and fitness industry, both in the UK, Europe and US, will help me lead the brand into new areas of growth. 

    “The growth Sweatband.com managed throughout the pandemic demonstrated its ability to scale above our retail competitors and we will use those skills to develop our multi-category global strategy. I’m looking forward to developing Sweatband.com’s UK store presence, and looking at key international growth markets.”

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